CASUAL
Psychological Profile
"Casual consumers value 'Accessibility' and 'Comfort' most. They reject authoritarian and stiff atmospheres, aiming for horizontal relationships where anyone can easily socialize. In their attitude towards life, they are positive, sociable, and show a pragmatic side that prioritizes substance over formality."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Relaxed fit, clear and durable material, simple/clear graphics, active, pursues horizontal relationships.
Visual Signature
Silhouette
01Standard & Loose' that ensures activity. A fit that does not constrict the body but has a 'definite finish' with ribbing, unlike the flow of natural styles.
Material
02Processed Fabric' with strong durability. Sturdy cotton jersey, denim, terry, and other materials that are easy to wash and have a smooth surface finish.
Pattern
03Typography & Logo'. Patterns containing readable information such as brand logos, lettering, clear stripes, and pop art prints.
Detail
04Practical Finish'. Functional elements such as kangaroo pockets, hood strings, and banded waists become design points.
