CLASSIC
Psychological Profile
"Classic consumers prioritize 'Stability' and 'Trust'. They regard rapidly changing trends as frivolous, purchasing values that remain unchanged over time. They value brand history and authenticity, showing a conservative tendency to only consume 'verified' products."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Tailored silhouette, excellent durability material, unchanging checkered pattern, solid stitching, unswayed by trends.
Visual Signature
Silhouette
01Standard & Relaxed' that is not trend-dependent. More comfortable tailoring that wraps the body comfortably, rather than the taut tension of formal wear. (Ex: Raglan sleeve trench coat)
Material
02Rough Natural Material' that shows signs of time. Thick tweed, herringbone wool, corduroy, leather, and other textures that feel handmade.
Pattern
03Colored Traditional' pattern. Tartan check, Argyle, Houndstooth on a brown/beige/khaki base, with rich and warm colors.
Detail
04Decorative Functionalism'. Handmade details like leather buttons, elbow patches, and belt decorations are alive.
