COOL-CASUAL
Psychological Profile
"Cool-Casual consumers place high value on 'Functionality' and 'Self-care'. They value efficient management of their body and achieving the best performance, avoiding laziness or dullness. They aim for a state of readiness for activity while maintaining urban sophistication."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Fit that ensures activity, functional synthetic material, multi-pockets, adjustable strings, avoids laziness and dullness.
Visual Signature
Silhouette
01Active & Layered' fit that ensures activity. Functional shapes like 3D patterns considering joint movement, jogger pants, and windbreakers.
Material
02Functional synthetic fibers (Technical Fabrics) concentrated with modern science and technology are central. Ripstop nylon to prevent tearing, breathable mesh, reflective material, and waterproof coated fabric.
Pattern
03Instead of traditional patterns, the cutting line of the clothes, colored taping, or zipper line itself acts as a graphic element.
Detail
04Utility details borrowed from outdoor gear, such as waterproof zippers, string stoppers, carabiner loops, and multi-purpose pockets, are the core signature.
