DANDY
Psychological Profile
"Dandy consumers have a strong 'Pride' in their taste. They adhere to their firm style philosophy rather than following popular trends. They visualize rigor and solidity, uncompromising principles, and seriousness."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Slim fit that is close to the body, luxurious textured material, heavy colors, pride, uncompromising principles.
Visual Signature
Silhouette
01Slim & Sharp' fit that is closer to the body and sharper than Classic. Tension flows, such as trousers perfectly calculated not to cover the shoe, or an emphasized jacket waistline.
Material
02Similar to Classic materials but using smoother and more luxurious surfaces. Worsted wool made by combing long fibers, and velvet trimming used in parts, favoring luxurious textures.
Pattern
03Subtle patterns that appear solid from a distance but are revealed up close (Micro Patterns). Sharkskin and Birdseye are means to show off a subtle taste.
Detail
04Perfect Match with accessories is key. Decorative elements like cufflinks, tie pins, pocket squares, and boutonnieres are arranged harmoniously without being excessive.
