DYNAMIC
Psychological Profile
"Dynamic consumers have a strong tendency for 'display of presence' and 'seeking stimulation'. They cannot stand ordinariness and boredom, desiring intense experiences even if it involves risk. They enjoy the attention of others and want to visually express their strength and passion."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Sharp silhouette, high-gloss material, intense color contrast, intense experience, enjoys the attention of others.
Visual Signature
Silhouette
01Sharp & Angular' silhouette with an aerodynamic sharpness. Dramatic contrast in volume by matching oversized outerwear with an asymmetric hemline or a body-conscious fit that emphasizes body muscles.
Material
02High-gloss material that strongly reflects light is essential. Patent leather, glossy nylon, and spandex give an artificial and futuristic feel. Texture contrast is maximized by mixing these with matte black material.
Pattern
03High Contrast patterns that draw attention are used. Lines, arrows, lightning bolts, diagonal stripes in neon colors against a black background, and other directional graphics visualize speed.
Detail
04Zippers are exposed, and mechanical hardware like buckles, metal studs, and Velcro are used decoratively. This makes the clothing look like a 'Machine'.
