FORMAL
Psychological Profile
"Formal consumers aim for 'Order' and 'Success'. They thoroughly control their emotions, seeking to acquire a socially recognized status. The black and white contrast signifies uncompromising discipline, making them hide personal feelings and be faithful to their role in public situations."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Unwavering vertical silhouette, heavy and stiff material, strict black & white, uncompromising discipline, faithfully performs the role.
Visual Signature
Silhouette
01The core is 'Perfect Symmetry'. Exactly matching left and right like a decalcomania, with a Boxy or Standard fit that holds its shape. Unwavering solidity.
Material
02Smooth & Stiff Fabric' that does not lose its shape. Stiffly ironed cotton, smooth wool gabardine. (Opposite of Classic's 'rough texture')
Pattern
03Achromatic Precision' pattern. Pinstripe, windowpane check, where lines are thin and sharp, composed only of black/white/gray tones.
Detail
04Adherence to Rules (Visible Rules)'. A row of buttons placed in a fixed position, tie, cuffs, flap pockets, and all components of the clothing are present without omission.
