GORGEOUS
Psychological Profile
"Gorgeous consumers pursue 'Display' and 'Hedonism'. They do not hide their material abundance, viewing life as a glamorous stage. They find minimalism boring and impoverished, and have a strong desire to fill their space and appearance through Maximalism."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Exaggerated silhouette, light-reflecting/absorbing material, lavish decoration, Maximalism, charismatic expression.
Visual Signature
Silhouette
01Dramatic' silhouette with high spatial occupation. Maxi dresses dragging on the floor, giant shawl collars, power shoulders, and mermaid lines exaggerate and amplify the curves of the body.
Material
02Dense, heavy material that reflects or absorbs light from multiple angles. Jacquard mixed with gold or silver threads, deep-colored velvet, material completely covered in sequins or beads, and real fur, actively utilizing materials that look 'expensive'.
Pattern
03Massive and complex vine patterns of Baroque or Rococo styles, Damask patterns, and other motifs historically enjoyed by the nobility are reinterpreted modernly. The pattern density is high enough to form a texture itself.
Detail
04Over-decoration that suggests a 'Horror Vacui' (fear of empty space). Jewel buttons, gold embroidery, excessive draping, and feather decorations fill visual information to show the height of splendor.
