MODERN
Psychological Profile
"Modern consumers worship 'Progress' and 'Efficiency'. They have very high acceptance of the latest technology (Tech) and are early adopters of innovative products like smart home devices or electric cars. They try to optimize every area of their life, trusting data and specs over sentimental value."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Artificial/High-tech material, geometric asymmetric line, minimal finish, clutter-free life, trusts data.
Visual Signature
Silhouette
01The core is 'Asymmetry & Architectural Structure'. Cocoon fit that disregards body curves and establishes its own shape, or exaggerated oversized box fit. Asymmetric lines are frequent.
Material
02Artificial New Materials' not found in nature. Smooth neoprene, coated denim, metallic material, or the cold sheen of synthetic fibers.
Pattern
03Geometric Abstraction'. Color blocks, digital noise prints, or solid where the surface is divided only by cutting lines of the material.
Detail
04Deletion of Seams (Seamless)'. Using zippers or magnets instead of buttons, and hiding the closure with a hidden placket to appear like a 'smooth mass'.
