NATURAL
Psychological Profile
"Natural consumers place 'Authenticity' and 'Sustainability' as core values. They have deep distrust of artificial and processed things, longing for a life close to the essence. 'Healing' and 'Well-being' are the themes that permeate their lifestyle rather than extravagance."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Wrinkled linen/hemp, undyed earth tones, loose fit that doesn't constrain, slow living, longs for a life close to the essence.
Visual Signature
Silhouette
01Oversized & Layered' that does not restrict the body. A 'Loose' line with generous volume and long length covering the body, looking natural even when layered.
Material
02Raw Texture of Natural Materials'. Wrinkled linen, coarse cotton, loosely woven knitwear, and other 'irregular surfaces' exposed as they are.
Pattern
03Solid or Organic'. Instead of artificial prints, the inherent texture of the material, melange color, or irregular dyeing (Tie-dye) substitutes for the pattern.
Detail
04Omission of finish (Raw Edge)'. Cut-off hems, wooden buttons, knots, and other details that eliminate the mechanical feel.
