PRETTY
Psychological Profile
"Pretty consumers seek 'Fun' and 'immediate pleasure'. They dislike complex and serious things, preferring objects that are intuitive, simple, and radiate positive energy. They sometimes show a Peter Pan Syndrome tendency to want to maintain 'eternal youth' and 'childlike innocence' rather than 'maturity' or 'adulthood'."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Short and light length, clear pastel tone, balloon/puff sleeves, sense of rhythm, dislikes complexity.
Visual Signature
Silhouette
01The core is 'Bouncy' elasticity. Mini length above the knee is essential, maintaining an A-line/puff/balloon shape that stays inflated without drooping due to gravity.
Material
02Matte and Opaque' material that does not transmit light. Crisp cotton poplin, stiff tulle, high-density angora knit, and other materials where colors are clearly defined.
Pattern
03Patterns with small motifs and a repetitive sense of rhythm predominate. Polka Dots, small Gingham Check, and Liberty Floral evoke visual fun and cuteness.
Detail
04Attached Decor'. Round Peter Pan collars, ribbon knots, frills, plastic or candy-colored buttons act as elements that make the clothing look like a toy or doll clothes.
