ROMANTIC
Psychological Profile
"Romantic consumers prioritize 'emotional fulfillment'. They have a strong desire to build their own safe emotional refuge amid the competitive and efficiency-focused pressures of modern society. They are sensitive to emotional storytelling rather than logical persuasion and take the 'Mood' the product gives as the decisive factor in purchase rather than its functionality."
Features
KEY CHARACTERISTICSKiller Feature
Core Elements
Long, flowing fit, ankle-length, rich ruffles/shirring, close fit, values mood highly.
Visual Signature
Silhouette
01The core is 'Fluidity that conforms to gravity'. Midi/Maxi length falling below the knee and the drape that ripples with movement.
Material
02Translucent' material that softly scatters light. Layered chiffon, lace, thin georgette, and foggy textures with blurred outlines.
Pattern
03Abstract patterns with ambiguous boundaries are preferred. Watercolor-like floral prints and paisley reject clear lines and express emotional ambiguity.
Detail
04Integrated Decor' (Modified Pleats). Details that create 'flow' rather than bulk, such as shirring, ruffles, and smocking where the fabric itself is wrinkled.
